Get to know Japanese Kawaii culture with these Q&As
What is Japanese kawaii?
Kawaii (Japanese: かわいい or 可愛い, pronounced [kaɰaiꜜi]; “lovable”, “cute”, or “adorable”) is the culture of cuteness in Japan. It can refer to items, humans and nonhumans that are charming, vulnerable, shy, and childlike.
What is a kawaii girl?
Kawaii girls are girls that dress according to a specific aesthetic. They wear lots of bright, colorful, and frilly clothes, such as balloon shorts, giant bows, and patterned overalls. In addition to a specific clothing look, kawaii girls are also overly cute in their mannerisms, behaving in an adorably childish way.
What is considered cute in Japan?
The word kawaii is derived from a phrase that refers to blushing but through time the meaning of the word has changed and is nowadays translated to ‘cute‘. But kawaii is actually so much more than just cute: it’s a huge part of Japanese culture and can be found in anime, fashion, art, music, lifestyle and more!